ABC panel

The 9th European Convention of the Association for Business Communication (ABC)

May 23-27, 2007 | Istanbul, Turkey

Panel: Bridging the Gap: Discursive Perspectives on PR and the Popularization of Science, Technology, Social Work and the Arts

While Public Relations have attracted quite some interest from researchers, both in media and business communication studies and within the broad fields of discourse analysis and linguistic pragmatics, so far little or no attention has been paid to the ways in which not-for-profit, expert-driven fields like science, technology, social work and the arts get their message across to the press. That's why this panel proposes brings together various text- and communication-focused perspectives on the PR of popularization in general and on press releases and press conferences in particular.

All contributions to the panel present empirical analysis. The scope of analytical approaches and methods enables us to address questions concerning methods of inquiry and investigation as well as reaching a deeper understanding of the complex discursive practices that lie at the heart of the PR and popularization process.

Speaker	Paper	Abstract	Discussant
Geert Jacobs	Popularizing Science vs. Promoting the Institution: An Analysis of a University Press Conference	download	Debbie Andrews (Delaware)
Paola Catenaccio (Milan)	Communicating European Science: The AlphaGalileo Online News Centre: A Case Study	download	Yvonne McLaren-Hankin (Edinburgh)
Giuliana Garzone (Milan)	Popularization Across Genres and Discursive Practices: The Case of Climate Change	download	Paul Gillaerts (Antwerp)
Henrik Merkelsen (Copenhagen)	How Effective Public Relations Undermine the Legitimacy of Humanitarian Organizations	download	Tom Van Hout
Tom Van Hout	Panel round-up discussion	n/a	n/a